PRIOR POP × Art Film Flanders

A New European Pop-Culture Production

PRIOR POP, the groundbreaking project of Wim Prior, joins forces with Art Film Flanders to create a visionary fusion of music, performance, and cinematic storytelling. This collaboration transcends the boundaries of traditional pop productions by blending art film aesthetics with live music, videography, and spiritual storytelling.

The production explores both the Light Side and Dark Side of contemporary culture through double albums, conceptual videoclips, and art-driven stage design. Every performance and film segment becomes a ritual of expression: balancing satire and seriousness, glamour and depth, individual creativity and collective experience.

With Art Film Flanders as production partner, PRIOR POP steps into a cinematic universe where music is not just heard but seen, felt, and experienced. Together, they are building a new European pop identity—an artistic answer to the dominance of the American entertainment industry, rooted in Flanders yet reaching across international stages.

This collaboration highlights:

• Innovative audiovisual productions that merge film, fashion, performance art, and pop music.

• European cultural identity as a counter-voice to global mainstream trends.

• Community and connection, inspiring new tribes, soul families, and creative collaborations.

PRIOR POP × Art Film Flanders is more than a production—it is a movement. A call to experience art and music as a vehicle for healing, humor, rebellion, and spiritual upliftment.